The Burger King restaurant chain is an American multinational corporation that operates fast food restaurants. Its headquarters is based in Miami-Dade County, Florida. The company began in 1953 as Insta-Burger King in Jacksonville, Florida. The chain has over 3,000 locations across the United States. Today, Burger King has more than 28,000 employees. In 2013, the company sold $1 billion worth of food. This article will discuss the recent rebranding of the Burger King chain.
Rebranding of Burger King
Rebranding of the Burger King restaurant is an ongoing process. It involves redefining the brand’s identity and logo while also giving the brand a fresh new look. The new logo, which was first used in 1969, is a ring made of a blue color. The rebranding is a comprehensive exercise that is in contrast to changes made to physical products. The new logo will be used on menu boards, packaging, and signage.
Slimmer menu
The new Burger King slimmer menu has a lot to offer for health-conscious people. Its side dishes, like onion rings and jalapeno bites, are lower in calories. Plus, the new burgers are bigger and come with less cheese. Burger King has released these limited edition versions since the summer of 2015.
Drive-thru lanes
A recent study by See-Level HX found that Americans spent nearly half a minute longer at drive-thru lanes compared to last year. Fast food chains are responding to this new consumer behavior by speeding up service times. However, restaurant staffing is a key cause of the delay. In addition to fewer employees, many fast-food locations are seeing an increase in lane-delay times.
Impossible Whopper
The Impossible Burger King is a plant-based version of a classic hamburger. As stated on the Impossible Foods website, the patty is cooked in the same oil as the meat. And it even has cheese! This is great news for vegans and those concerned about animal cruelty! But what’s next? The Impossible Burger King could launch in the UK in the near future!
Cost to open a Burger King franchise
Opening a Burger King franchise is not an inexpensive endeavor. There are many costs that go into it, including training resources, materials, equipment, designers, and rules for franchisees. However, the franchisees of this famous fast-food chain are well supported. The national and local offices provide 24/7 support for franchisees and can be reached through a toll-free number. Here are some tips to help you budget for your new business.
