Taco Bell is a fast-food chain based in the United States. It was founded by Glen Bell in 1962 in Irvine, California. Today, it is owned by Yum! Brands. It is the fifth-largest restaurant chain in the world. Its success and popularity have led to a variety of innovations and branding initiatives. The brand is known for its innovative menus and fun atmosphere. However, it is not without controversy. For example, some critics question the value of the chain’s low-priced meals.
Cantina menu
Cantina Tacos is a new item on the Taco Bell menu. They come in a white corn shell with seasoned beef, melted nacho cheese sauce, and shredded cheese. You can also opt for a vegetarian option by switching the beef with black beans. To order this new item, you must be a member of the Taco Bell Rewards program. You will be able to order the Cantina Crispy Melt Taco in select locations through today.
Three-tiered value menu
Since its launch in 1988, the three-tiered value menu at Taco Ball has evolved into a staple of fast-food chains. In 2004, Taco Bell redefined the value concept with the Big Bell Value Menu, which gave customers a variety of choices at affordable prices. Today, the Why Pay More Value Menu has reinstated the chain’s three price points as a key differentiation tool. The company operates over 5,600 locations around the world and sells about 22 million pieces of its Why Pay More menu each week.
Partnerships with Frito Lay and Doritos Locos Tacos
During the past year, Taco Bell had partnered with various brands to introduce new products. The Doritos Locos Tacos, for example, was launched in March. It was one of the biggest product launches in the history of the fast-food chain, selling more than 200 million units in just six months. The Doritos Locos Tacos helped Taco Bell broadens its menu, and Yum Brands executives recently said that Taco Bell sold 325 million of them within the first 70 days of the product’s release.
100th store set to open in August
As the chain continues to expand, the company has begun to incorporate new technologies into its existing restaurants. In the medium term, it plans to add about 100 new locations and increase the number of restaurants to 600. In July, it unveiled a beta loyalty program on its mobile app, rewarding customers with points that can be used to get free food. The company also plans to offer frictionless ordering features. However, it did not provide further details.
Glen Bell’s career as a Taco Bell owner
Before he became a Taco Ball owner, Glen Smith had already accumulated quite a few accomplishments. He had a passion for throwing extravagant parties, which were comparable to the World’s Fair. His parties featured spotlights, dancers, bands, balloons, and free hats. In addition to opening the first Taco Bell in Rancho Santa Fe, California, Glen Bell also founded a produce farm and a theme park, known as “Bell Gardens”.
